parc
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What if you could shop live at a fashion show?

What if you could shop live at a fashion show?

We imagine a tool that lets you select and save looks as they appear on the runway. Instead of watching the show as a finished image, the audience can browse it as it happens: pause on a look, save a garment, build a wishlist in real time. The runway becomes the storefront.

Concept
  • Jean René Jean (parc)
  • Samuel Dumez (parc)
  • Soufiane El Jazouli (parc)
Realisation
  • Kai Levan (parc)