13 Market Management is a New York–based consultancy founded by Kristin Hrycko, advising both niche designers, artists and investment actors. Already active but without a clear online presence, the brand needed a website able to communicate this unusual positioning between creative culture and financial strategy, without falling into corporate or portfolio clichés.
Working alongside Basile Fournier Studio, who shaped the art direction, Parc designed and developed the entire website around a single expressive interaction. The system relies on the Basel typeface by Chi-Long Trieu, paired with a near-fluorescent yellow accent, replacing dense service descriptions with a sequence of verbs and statements.
The homepage scrolls as a quiet narrative. A central list of verbs stays visible while surrounding sentences appear progressively, highlighting one statement at a time. A projects section presents collaborations through restrained imagery, and a short text introduces the consultancy. The site behaves almost like an interactive business card.
The result gives 13 Market Management a clear and distinct digital presence, sitting between the visual codes of financial advisory and creative industries. The site describes the practice through actions rather than explanations and offers an identity Kristin Hrycko can share confidently with both clients and creative collaborators.
