For each pre-collection, Chanel publishes dedicated digital pages presenting the campaign and product categories. For Fall Winter 2025/26, photographed by Craig McDean with Kim Jennie, the project required a digital space able to remain editorial and restrained while presenting ready-to-wear, handbags, small leather goods, accessories and costume jewellery with clarity.
Working with Chanel's internal team and art director Pauline Brocart, Parc designed the digital direction of the campaign. Rather than treating the imagery as e-commerce content, the experience structures the campaign as an editorial sequence inspired by the idea of Jennie's diary in Paris, with film-like visuals, handwritten elements and slow visual pacing.
The campaign page introduces the atmosphere through a scrolling visual narrative. Category pages then unfold through a flexible grid where careful image selection, cropping and sequencing allow products to emerge naturally within the composition. Interactions remain minimal, letting layout, scale and rhythm carry the experience across desktop and mobile.
The result is a digital pre-collection that presents the products with clarity while preserving the quiet sophistication expected from Chanel. Image leads, navigation steps aside, and the collection unfolds as a coherent online environment that bridges editorial storytelling and product visibility for a global audience.
