For the Chanel Pre-Collection Fall Winter 2024, the campaign was photographed by Karim Sadli inside the iconic Parisian restaurant Maxim's, with Camila Morrone wearing the collection. The brief required dedicated digital pages able to carry the atmosphere of the evening without altering, cropping or editing any of the original campaign imagery.
Working with Chanel's internal team and creative director Théo Mongourdin, Parc (Samuel Dumez) designed the digital direction of the campaign. Because the imagery had to stay untouched, the project focused entirely on composition, pacing, layout and sequencing, using digital structure rather than visual effects to translate the cinematic tone of the campaign online.
The campaign page unfolds as a sequence of scenes from the evening. Category pages — ready-to-wear, handbags, small leather goods, accessories, costume jewellery — replace strict product grids with layered image compositions that overlap as editorial collages, allowing silhouettes, gestures and accessories to connect visually within each category.
The result is a calm, editorial digital campaign that balances narrative atmosphere with product clarity. The site reinforces Chanel's Parisian identity through its setting at Maxim's, while giving a global audience a structured way to discover the pre-collection outside the rhythm of a runway show.
