Nima Kaufmann is an Iranian-Swiss jewelry designer based in Switzerland, producing handmade pieces in small series and on demand. His work moves between technical precision and sculptural form, influenced by modern design and his Iranian heritage. The brand needed an online shop able to express that artistic and cultural universe alongside the products themselves.
Parc designed and developed a website combining a minimal e-commerce structure with an editorial environment inspired by the idea of a physical reference binder. Rather than building a polished shop alone, the studio shaped a digital space that could carry both the commerce and the visual references that sit behind the designer's practice.
As users scroll through the editorial section, scanned images appear sequentially, as if new references were being inserted into a growing archive. Every image on the site was physically rescanned, introducing texture, irregular contours and shifting green tonalities behind the jewelry. A soft cream background anchors the interface in a quiet, material atmosphere.
The result feels closer to a studio archive than a traditional storefront. The platform lets visitors purchase pieces while discovering the artistic references that shape the designer's work, positioning Nima Kaufmann within contemporary design and sculptural culture rather than mainstream luxury retail.
