For each new release, Chanel Mode's Eyewear division publishes a dedicated digital editorial page introducing the collection and directing visitors to the e-commerce platform. Some releases feature a single model, others several pairs within the same campaign, requiring a flexible format able to adapt to different campaign materials and visual rhythms.
Parc (Samuel Dumez) collaborated with the Chanel team on a recurring series of one-page digital editorials built from each campaign's imagery. Rather than creating a fixed template, the project established a flexible logic where every editorial can adjust its sequencing, scale and pacing to match the visual character of the eyewear collection it presents.
Each page reads as a scrolling visual sequence. Campaign images appear, expand or move as the user progresses, introducing the eyewear models one moment at a time before linking directly to the corresponding product on the Chanel e-commerce platform. Motion and interface remain restrained so photography and objects stay central.
Across multiple releases, the format gives Chanel Eyewear a consistent digital language that connects campaign storytelling and product discovery. Each editorial extends the life of the campaign imagery online, while keeping the same editorial calm and visual restraint expected from the maison.
